What is Ikigai?
Ikigai (生き甲斐) is a Japanese concept that blends four key elements—what you love, what you’re good at, what the world needs, and what you can be paid for. By finding harmony in these areas, you uncover a powerful sense of purpose and fulfilment.
What Do You Love?
Focuses on uncovering and cultivating your genuine passions—activities and interests that naturally excite and energize you.
What Are You Good At?
Pinpoints your natural abilities, learned skills, and personal strengths that make you stand out in various domains.
What Does the World Need?
Addresses how your passions and strengths can align with societal, communal, or global needs—creating meaningful impact.
What Can You Be Paid For?
Ensures that your passion and expertise translate into economically viable opportunities, supporting a sustainable livelihood.
How it works
- Answer Targeted Questions: Identify how aligned you are with each Ikigai area
- Receive a Personalized Score: Gain a clear overview of which areas need attention to bring more purpose into your life.
- Walk Away with Clarity: Learn practical steps for each category, so you can move closer to living your unique Ikigai.
